Computer Technology Improve Sports.

Athletes are better at their sport today than they've ever been, and much of the improvement can be attributed to an increased focus on training and preparation. But another factor also plays into athlete performance -- technology, specifically computer technology. Computer software now allows sporting goods to be designed and manufactured with maximum performance at the forefront. But that's not all; computers have also greatly enhanced the fan experience as well.

Technology, in various forms, has been utilised in sport for many years and plays a particularly vital role in elite sport. Some of the thematic applications of technology include, sporting equipment; clothing and wearables; facilities; competition adjudication and formats; media broadcasting and communications; and performance analytics. 

A major trend in sports technology is toward real-time application of devices that provide athletes, coaches, and analysts with immediate feedback across a wide range of performance factors. Another trend is toward devices that are smaller, lighter, more powerful and easier to use.

Key Messages:

1. Technology in all of its formats is playing a greater role in sport, particularly at the elite level.
2. Technology that leads to innovation in sport can lead to the development of 'competitive advantage'.
3. Technological advancements at the elite level may flow down to consumers and also used by the entertainment industry. 

 

Design:

Computer-aided design (CAD) software makes designing the likes of golf clubs, hockey sticks and other athletic equipment faster and much more efficient. CAD design software allows for the creation of products in a 3D virtual environment. Also, CAD files can be transferred and input into analysis and manufacturing software to streamline product development. They can also be uploaded into rapid prototyping machines such as 3D printers to create test parts.

Simulation:

After the design and engineering phase of product development comes the testing, or prototyping, phase. Traditionally, this was done by creating an actual physical prototype. But thanks to computer technology, such product simulations can be carried out on a computer screen in what's called virtual prototyping. Simulation software helps test for design and engineering flaws, from hockey sticks to footballs, so that product development personnel can make changes easily and without having to create expensive prototypes. Simulation software has accelerated the development process of numerous products, getting new, innovative products into the hands of athletes faster.

Fan Viewing:

Computer technology doesn't just improve sports for the athlete, but for the television viewers as well. For instance, media outlets telecasting sports such as hockey and football have implemented telestrators so broadcasters can break down plays for the viewing audience during a game. In football, specifically, there's also been the implementation of the "first down line," a line that is digitally added to television broadcasts so viewers have a better perspective of how far an offense needs to go to earn a fresh set of downs.

Fan Experience:

The Internet has made it easier than ever for fans not only to punch their ticket to their next live event, but to stay in touch with their favorite teams. Teams and leagues sell tickets and merchandise on their websites; in addition, sites such as StubHub.com have created a secondary market for tickets, allowing sellers to connect with buyers in a way they never could. Sports leagues and teams are releasing smartphone apps so fans can receive updates on their teams when they're on the go. Finally, many leagues and teams also stream live in-game video and audio over the Internet for out-of-market fans. This video and audio is available via desktops and laptops -- and, increasingly, via mobile devices as well. Computers and the Internet have also largely supplanted printed newspapers as the primary source for sports news.